The CSS TargetDrive is a tactegic business development program. It’s tactegic because it is a tactic designed to drive short-term revenue in the door while reinforcing and enhancing the strategy of customized solutions for accounts that fit the Ideal Customer Profile. The program is designed to run for nine weeks; one week to set appointments, six weeks to sell and two weeks for a final push and wrap-up. While the program runs for nine weeks, the benefits will continue well beyond, because:

• Some revenue will be placed after the end of the nine weeks.

• Many clients will derive the kind of results that prompt them to renew.

• Sellers will have proof in hand of how Target Account development really works.

 
Corus Radio Toronto

"In just 5 weeks in only 3 markets, the Corus Target Drive has generated over $1 Million dollars in Target Account revenue!"
                                                                                            


      Figure 1


Comcast Portland

"Our Account Exec's booked almost $450,000 in new, direct revenue!"


        Figure 2


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