Too often sales organizations separate sales training initiatives from sales performance initiatives. Worse yet, sometimes the sales training teaches behaviors that are different from what managers encourage or direct in their various sales programs, projects, promotions, and contests. It’s damaging to train your sales people to find Key Marketing Challenges and present tailored solutions—and then launch one sales program after another where the goal is to pitch a set package to prospect after prospect after prospect.

Many sales managers fall into this trap because they haven’t been able to turn their sales training into sales performance. Now you can—with the CSS 3R Selling Performers Club. 3R Selling is designed to help the salesperson deliver Results, earn Renewals, and inspire Referrals (if that’s not performance, we don’t know what is!). Yes, 3R Selling is sales training, but it’s also a powerful set of on‐the‐street sales practices. When combined with the 3R Selling Performers Club, sales performance happens right away… and your sales staff is convinced by their own success!


Swift Communications

$1,718,000 in new revenue!




Figure 1

Comcast Sacramento

The final billing total for Comcast Sacramento was $250,000.



        Figure 2

Comcast Fresno

The final billing total for Comcast Fresno was $580,000.


      

       Figure 3


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