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How well does the Digital Revenue Generator work? Here is what managers are saying:

Paul Briggs, DOS. WSOC-TV and WAXN-TV, Charlotte:  "We are building digital into our solutions for all of our Target Accounts. Our digital revenue is up 50% and we are hitting digital budgets."

Dana Hatjakes, Internet Sales Director.  KRXI-TV, KAME-TV, Reno:  "The Digital Sales Accelerator does just that, accelerates digital sales! It has given our salespeople the tools and confidence they need to speak intelligently in the digital space. Using the enthusiasm from the course as a launching pad, digital has become a clear focus for the team resulting in our best year yet!"

Tom Pleva, GSM, WTOV-TV, Steubenville/Wheeling:  “The Digital Sales Accelerator through the CSS program has been a great training tool for WTOV 9 Sales Department.  It has given the Account Executives the confidence they needed and has positioned the sales staff as the leaders in the digital market place.”

Guillermo Reyes, Salesperson, KFOX-TV, El Paso:  “With the Digital Training, Kim taught me a new approach to analyzing client websites and having better conversations around that.  She taught me to review their site from a different angle, provide feedback and offer suggestions, enhancements or questions regarding placements and layout.  Kim and I also spent some time reviewing the hourglass method.  She taught me to spend more time in the CNA questioning phase as it relates to asking the client better questions about their digital product(s).  The time you take to learn about the client, ask better questions and pinpoint the key challenge(s) you are forming a better solid business partnership.  In the past I have relied on establishing ‘working relationships’ off luck and friendship.  Now I am taking my new CSS approach, a different approach for me, and establishing long term business partnerships.”
 
Karlee Steele, Business Development Manager, Internet Sales Director, KFOX-TV, El Paso:   “The CSS Digital Pro Training couched with the 3R Selling and Pro Workshops has changed the way we do business at KFOX TV.  One of the greatest shifts I witnessed, over a short period of time, was with Guillermo Reyes.  Willie has focused his efforts on the 3R process and by following a proven plan.  I have watched him absorb critical information by applying better listening skills, leading to asking better questions, resulting in overall personal positioning.  The one-on-one training he had with Kim Peek in addition to applying these skills will help to grow his digital dollars.  The information and coaching that Kim provided elevated Willie’s confidence. I now see Willie taking his career to a new level!”

If your digital training isn't producing revenue ...

That's a problem

Because just like advertising in the digital age, training should be accountable. At CSS, we’re helping our clients turn training into performance.

Here are the components of our Digital Revenue Generator:

Digital Sales Accelerator

The key to accelerating digital revenue at your station is to propose and sell Integrated Marketing Solutions—solutions that combine on-air and online… and get results for the advertiser and renewals for you.
  • That’s how the Digital Sales Accelerator is different. If all you want to do is educate your people on digital terminology, technology, and process, you can get that from a lot of people. If you want revenue and renewals, keep reading…

In this two-day workshop at your station, we’ll accomplish these five objectives:

  • Sellers will learn how to recognize digital opportunities during their needs analysis work.
  • Sellers will learn what an Integrated Marketing Solution is and how to make them work.
  • Sellers will learn the Digital What and Why—not 100 confusing terms, but the 17 they need to know in order to write digital business. Read more about how we used this tool to help Cox Media Group improve their digital expertise and their digital results.
  • Sellers will finally become more comfortable proposing and selling digital solutions.
  • Sellers have a chance to earn the CSS Certified Digital Marketing Professional certificate—but only if they make a digital sale within 90 days following the workshop to an advertiser that has not previously bought a digital solution from your company.

Digital TargetDrive

We don’t stop after the training is complete. We partner with you on a revenue drive to make sure the training pays for itself—and more. BTW, when we say partner, we mean it. Our compensation for supporting you during this TargetDrive comes from a revenue share on the Integrated Marketing Solutions we generate together. CSS likes to be measured. We like to earn our keep. Let’s work together to put revenue on your books.

For more information about our Digital Revenue Generator and pricing in your market, contact Jim Hopes at 813.254.2222 or jimhopes@csscenter.com.


Copyright © 2012 The Center for Sales Strategy, Inc. All rights reserved.