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One of the key elements of CSS service is an extensive selection of hands-on training workshops in both sales and management. At many of these workshops, sellers and managers from all parts of the country meet, work together, and exchange ideas (and this is probably what makes CSS clients feel like 'CSS Family.') Some workshops are regularly scheduled, at various locations throughout the country; others take place on client premises, as required to meet specific client needs. For a synopsis of each workshop, together with dates and venues where appropriate, simply click the links below:
2010 CSS Workshop Schedule (one-page summary)
Workshops...
Talent Focused Management (TFM)
Our primary management workshop, establishing the foundation for all CSS-recommended management values, systems, and practices.
3R Selling
3R Selling from CSS is the baseline sales training component that provides the foundation for the rest of our selling system. 3R Selling is delivered online in a self-paced, graphical, and highly interactive course, and is supported asynchronously by professional Online Trainers.
3R Selling Pro
An advanced, highly experiential sales workshop focused on turning sellers into marketers and on delivering more valuable solutions to advertisers.
The Marketing Mind
A one-day program where participants learn to apply Marketing Sensibility, Strategy and Sophistication to help their Clients get better Results. Results will lead to Renewals and, if you work it, Referrals.
Certified Digital Marketing Professional Workshop
This program combines training, execution and performance. It starts with an all-day immersion workshop which
exposes participants to detailed information on the digital opportunities and trends that are available for
marketers right now. Then over the next 90 days, each workshop participant is required, as part of their certification goal, to complete a sale using one of the digital capabilities that they have as a resource.
The Agency Pro (TAP)
An advanced selling workshop zeroed in on the unique needs of salespeople who are expected to develop new business with advertisers represented by ad agencies.
Business Development Summits (formerly RDQ)
Not a training event, but a professional conference held several times a year to serve the needs of sellers and managers prospecting less traditional advertiser categories, with guest speakers, networking, and sharing of ideas and best practices.
Facilitator Certification Workshop: BrainStorming for Hot Ideas and The Marketing Strategy Model
This program is designed to teach and then certify each participant on how to lead and facilitate both the BrainStorming for Hot Ideas and The Marketing Strategy Model sessions.
Event/Sponsorship Selling
Sales managers and salespeople learn how to use Sponsorship Assets to develop high-value, custom-tailored sponsorships, rather than peddling packages.
Earning Manufacturer Dollars
Sellers and managers learn to find their way through the maze of middlemen between manufacturer and retailer, how to 'follow the money,' and how to earn a piece of it.
Win-Win Negotiating
We set a high standard for negotiation outcomes, not mere 50-50 compromises, and not 90-10 victories, but creative solutions that produce 90-90 winners who will do business with each other again and again.
BrainStorming for Hot Ideas
GroupStorming, SoloStorming, SpeedStorming, CardStorming, and e-Storming... CSS teaches multi-mode BrainStorming techniques to produce superior ideas and solutions.
CSS Real-Time Workshops
A whole catalog of workshops, from two hours to a full day in length, in which revenue development happens side-by-side with skill development. Real accounts. Real time.
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