Ideas lie at the core of Solutions, and Solutions are the currency of 3R Selling. Hot ideas activate the prospect to buy; then they go on to activate the market to produce results, renewals, and referrals. Anyone who underestimates the importance of ideas in selling does himself a great disservice.

BrainStorming for Hot Ideas is a lively, sometimes wild and crazy, one-day workshop conducted at client premises. CSS uses the tried and tested Osborn-Parnes Model... but with a few twists of our own. The strategy of BrainStorming is simple: A group of people feed off each other's ideas, suspending all judgment until after the BrainStorm. The tactics are found in Stimuli—the triggering mechanisms we introduce into each BrainStorming session.

In BrainStorming for Hot Ideas, CSS introduces Multi-Mode BrainStorming... five different systems to produce ideas...

• GroupStorming
• SoloStorming
• SpeedStorming
• CardStorming
• E-Storming

We teach all the techniques and provide all the tools…

• The Problem Owner
• The Problem Statement
• The BrainStormer’s Briefing
• The Rules of BrainStorming
• Stimuli—Related and Unrelated
• The Facilitator’s Handbook
• How to Involve the Client
• BrainStormer’s Resource Guide
• Evaluating and Deciding 

In developing this workshop, CSS worked with BrainStormer nonpareil Arthur VanGundy, Ph.D. Dr. VanGundy is professor of communication at the University of Oklahoma, author of Idea Power and other books on creativity and BrainStorming, inventor of the Circles of Creativity, and a leader at the annual Creative Problem Solving Institute at SUNY/Buffalo.

Workshop Schedule

BrainStorming for Hot Ideas is presented upon request at clients' premises. For more information or to schedule a BrainStorming for Hot Ideas workshop, contact your CSS Consultant.


Note: CSS also offers a centralized Facilitator Certification Workshop, where participants learn how to lead and facilitate both the BrainStorming for Hot Ideas and the Marketing Strategy Model sessions.