At CSS, our success rests firmly on our ability to generate results for our clients. By the same token, our clients' success is determined by their ability to get results for their clients.

Listed at the bottom of this page are case studies from a few of our media clients, explaining in detail how they used CSS systems to deliver superior results for their advertising clients. The case studies are presented in the following format:

• Problem:  What was the outcome of the Client Needs Analysis? What were the prospect's Key Marketing Challenges? Which one Key Marketing Challenge did buyer and seller decide to focus on?
• Process:  How did the advertiser and the station work with each other in order to tackle this problem? What resources and capabilities were brought to bear in developing the solution?
• Plan:  What did the station and the advertiser, working together, cook up? What strategies, tactics, concepts, or ideas were selected? What was the actual marketing solution?
• Performance:  What results were generated—for both buyer and seller? How big was the investment and how big was the return?

Buckeye Ford—WBNS Columbus

BellSouth Mobility—WSB Sports Marketing, Atlanta

Orderup.com—WMMO Orlando

Exxon—KGUN-TV Tucson