The Center for Sales Strategy (CSS) is a consulting and training firm focused on, and specializing in, the needs of those involved in media advertising sales. CSS believes strongly in a customer-focused approach to selling, and in management strategies that focus on talent.

The fundamental paradigm CSS brings to media sales is that the process must be enriched by adding value. This is the one response that is genuine, lasting, and consistent with establishing and maintaining a superior business reputation.

Here are just a few examples of how The Center for Sales Strategy sales and management systems and practices help our clients add value:

• The Center for Sales Strategy management systems help companies hire and retain the best people, managing each person as an individual by building on their strengths and working around their weaknesses.
• The Center for Sales Strategy selling systems take the focus off the intrinsic nature of the medium, and place it squarely on the prospect's needs.
• The Center for Sales Strategy-trained salespeople ascertain the real needs of their clients (their Key Marketing Challenges) and respond with tailored marketing solutions that are powerful and irresistible.
• The Center for Sales Strategy clients develop broad capabilities to serve their clients:  strategic and tactical marketing advice, client promotions, creative advertising development, events, sampling, etc.
• The Center for Sales Strategy concepts and practices generate a strong ROI for our clients' clients and hence, for our clients themselves.

The Center for Sales Strategy consulting philosophy is simple… and sincere:

• It's long-term: We're not a fad diet… but rather a permanent, healthy lifestyle.
• It's comprehensive: There are not many sales problems for which we cannot help find a solution.
• It's strategic and fundamental: We provide real, lasting solutions, not a mish-mash of patches and packages.
• It's focused: Our low consultant-to-client ratio translates into a more-personal service; hence, a greater positive impact on our clients' results.

At CSS we consider our clients to be a 'family.' And this is not mere rhetoric. The Center for Sales Strategy clients mingle frequently at workshops such as 3R Selling Pro, The Agency Pro (TAP), Business Development Summits (formerly RDQ), and Talent Focused Management (TFM). We have an extremely high client-retention rate, due largely to the fact that our clients have first-hand experience that The Center for Sales Strategy systems really do work. We look for companies with whom we can truly partner, companies that demonstrate consistent values and stable management.

CSS has never run an ad touting its consulting services. We're fortunate (and flattered) that word-of-mouth has always ensured that demand for our services continues to use up our growing capacity. In fact, this website is the closest we've ever come to advertising our wares. The vast majority of the content here is not promotional, but services and resources located on the password-secured client side of the site. At CSS, our focus is on serving clients, exceeding their expectations, delivering outstanding value, and maintaining those relationships over the long haul. Finding new clients is simply a delightful by-product of doing our job well.