"It's a lot easier to fill a bucket if it isn't leaking." — Frederick Reichheld


The anthem of CSS is Results > Renewals > Referrals.

The Center for Online Learning (coLearn) is the Web-based training platform developed by CSS to extend its time-tested, street-proven sales training to media organizations of all types and all sizes worldwide. CoLearn deploys state-of-the-art online learning technology and instructional design modalities to train salespeople to deliver high-value solutions that earn preferred-vendor status even in today’s brutally competitive marketplace. Our approach to online learning fully integrates online instruction with real-world application, making it the world’s most effective media sales training.

CoLearn's principal course offering is 3R Selling, the latest iteration of the world-famous Customer Focused Selling program in use worldwide since 1984. 3R refers to the theme and the values that underpin this entire way of doing business: Results, Renewals, and Referrals.

Media operators who expect their people to pitch packages all day long, and who think it’s normal to have a voracious need for new business every month because the previous month’s new clients didn’t return, would probably not be interested in 3R Selling.

3R Selling is a permanent business development system that succeeds by elevating fundamental sales skills and by delivering superior results and ROI for clients. Companies that use 3R Selling thus avoid the destructive limbo-dance of commodity pricing.

The 3R Selling program is self-paced and takes one to three months to complete, months during which the seller is learning 50% of the time and selling 90% of the time (yes, we know it doesn’t add up—that’s the genius of the 3R Selling program).

CoLearn also offers two short-form programs that are fully congruent with and supportive of 3R Selling:

• Win-Win Negotiation —provides a strategy salespeople can use to succeed in a negotiation by helping their prospect to succeed. Self-paced. Two to four hours.
• PeopleSmarts —develops a keen understanding of the four basic behavioral styles we encounter every day. Online self-assessment and observer assessments, with e-Book.

For more information, please visit www.coLearn.com. Or contact CSS President Jim Hopes by email or +1 813 254 2222.