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First-Ever CSS Automotive Retail Marketing Think Tank
It’s no secret the automotive business is tough right now and dealers, groups, the factories, as well as you in the media are searching for solutions. That’s why we have created the first-ever Automotive Retail Marketing Think Tank, to be held in Orlando, September 16-17, 2008!
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| CSS White Paper: The End of the Old Media Contract
CSS CEO Steve Marx examines the old media contract, the new challenges faced by legacy media companies, and how legacy media can compete and win in the current advertising landscape.
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| Facilitator Certification Workshop
New for 2008—The CSS Facilitator Certification Workshop! This program is designed to teach and then certify each participant on how to lead and facilitate both the Brainstorming for Hot Ideas and The Marketing Strategy Model sessions.
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| The Truth About Closing
Salespeople often work themselves into a frenzy about The Close. The run-up to The Presentation involves revision after revision and rehearsal after rehearsal. The Day is preceded by sleepless nights and The Hour by sweaty palms. The bigger the price tag, the sweatier the palms and the more preemptive is the entire process of preparation.
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| Seconds Count
CSS has long advocated an Account List Management System which allows for more time and effort to be spent on Key and Target Accounts than on Secondary or Extra Accounts. The logic is simple: Resources should be focused where they stand to bring the greatest return, in terms of both revenue to you and results to the client.
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| Close Like the Pros
We are happy to announce the publication of CSS’ first book, entitled Close Like the Pros—Replace Worn-Out Tactics with the Powerful Strategy of Interactive Selling by CEO Steve Marx. The subject of the book is interactive selling. That’s our official new name for what CSS has, for nearly a quarter-century, been calling contracting and partnering.
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| No Substitute for Talent
Mark Osborn, Director of Sales for Federated Media, talks about why his company uses the CSS® Talent Plus®* Advertising Sales Interview (ASI) and how it has helped them grow their business…
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